The Art of Advertising

Subjects
Grade Levels
5th, 6th, 7th, 8th
Common Core Standards
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13.2 MB   |   70 pages

PRODUCT DESCRIPTION

Students will love this two-week unit that taps into their background knowledge and provides them with a new understanding of familiar commercials, jingles, and slogans. A 60-slide Powerpoint presentation includes:
 Overview of advertising jargon and most common persuasive strategies
 Many relevant examples of commercials, print ads, and packaging
 Fun and engaging activities throughout for reinforcement and formative assessment
 A balance of individual, whole class, small group, and pair work

Handouts include:
 Vocabulary and overview of advertising strategies
 Commercial analysis
 Print ad analysis
 Advertising campaign project description/rubrics
 Group brainstorming steps
 Sample commercial script, print ad, and package

Students need to be exposed to real-world applications of writing and advertising is a great example. In fact, print advertisements are even featured in standardized testing now. You will be surprised at how eager students are to analyze their favorite advertisements and apply the persuasive strategies introduced in their own campaigns.
Total Pages
70
Answer Key
N/A
Teaching Duration
N/A

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The Art of Advertising
The Art of Advertising