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13.2 MB | 70 pages
Students will love this two-week unit that taps into their background knowledge and provides them with a new understanding of familiar commercials, jingles, and slogans. A 60-slide Powerpoint presentation includes:
Overview of advertising jargon and most common persuasive strategies
Many relevant examples of commercials, print ads, and packaging
Fun and engaging activities throughout for reinforcement and formative assessment
A balance of individual, whole class, small group, and pair work
Vocabulary and overview of advertising strategies
Print ad analysis
Advertising campaign project description/rubrics
Group brainstorming steps
Sample commercial script, print ad, and package
Students need to be exposed to real-world applications of writing and advertising is a great example. In fact, print advertisements are even featured in standardized testing now. You will be surprised at how eager students are to analyze their favorite advertisements and apply the persuasive strategies introduced in their own campaigns.