This five-page handout is a strong introduction to persuasive (argumentative) writing. It guides students from considering the issues, to organizing a strong business letter. My students always write more persuasively when they have an audience in mind, which is why letter writing is so helpful! Not only will they learn to construct an argument, but they will learn business letter formatting. I also open with a little bit of Aristotle's ethos, pathos, logos, and kairos. A rubric at the end making grading easy and transparent for all!