The Big Game: Understanding Advertising Techniques

Grade Levels
4th, 5th
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2.34 MB   |   29 pages

PRODUCT DESCRIPTION

Be Ad Wise!: Understanding Advertising Techniques

Take advantage of that Superbowl buzz as you help your 4th & 5th grade students critically examine advertising techniques with this Media Literacy activity! Students will learn 5 basic advertising techniques and analyze television commercials to determine which techniques were used.

Included:
• Presentation defining 5 advertising techniques with links to video examples
• Student activity pages for school and an “At Home Challenge”
• Link to a wiki with 8 videos to analyze for advertising techniques
• Teacher preparation tips, lesson plans, and extension ideas


Teaching duration: The activities cover 2-3 30-45 minute class periods per grade level.
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Total Pages
29
Answer Key
N/A
Teaching Duration
1 Week

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The Big Game:  Understanding Advertising Techniques
The Big Game:  Understanding Advertising Techniques
The Big Game:  Understanding Advertising Techniques
The Big Game:  Understanding Advertising Techniques
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