The Boston Matrix - Product Portfolio - Marketing Mix - 4 P's - Business Studies

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2.92 MB   |   72 pages

PRODUCT DESCRIPTION

A nice lesson on the Boston Matrix and product portfolio. Numerous tasks throughout and key theory on the Boston Matrix and up to date examples for each category. Tasks include a nice Apple Boston Matrix sort sheet and a look at market share for UK supermarkets. The PPT also includes a fun 'You Say, We Pay' game for the whole class to help re-cap on key marketing mix theory. Perfect for GCSE Business Studies.
Total Pages
72
Answer Key
N/A
Teaching Duration
1 hour

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The Boston Matrix - Product Portfolio - Marketing Mix - 4
The Boston Matrix - Product Portfolio - Marketing Mix - 4
The Boston Matrix - Product Portfolio - Marketing Mix - 4
The Boston Matrix - Product Portfolio - Marketing Mix - 4
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