The Global Marketplace

The Global Marketplace
The Global Marketplace
The Global Marketplace
The Global Marketplace
The Global Marketplace
The Global Marketplace
The Global Marketplace
The Global Marketplace
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96 MB|20 pages
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Product Description

Provided is a PowerPoint that introduces students to the Global Marketplace.

Students will:

*Learn the definition and meaning of global marketing.

*Learn the definition and meaning of globalization, product/promotion adaptation, and customization.

*Learn the benefits and challenges of globalization, product/promotion adaptation, and customization.

*View real-life products and promotions to better understand and determine the difference between globalization, adaptation, and customization.

*Better understand the global strategy and local specialization by viewing a video of the different products that McDonald's offers around the world.

*Better understand product adaptation by viewing a video of how Oreo's has changed its strategy to fit a global market.

*Better understand how promotions/advertisements are altered to better attract its target market and fit cultural norms. Video examples include Indonesia, Vietnam, Canada, which convey the same message through different cultures.

Please leave a positive review and rating if you enjoyed this product.

SPECIAL NOTE: I do not own the information, pictures, or videos throughout this presentation. The information, pictures, and videos belong to their respective authors/creators.

By purchasing the PowerPoint presentation, you have purchased my TIME and EFFORT in gathering and compiling the information, pictures, and videos. I am not re-selling the authors' original work in an effort to make money commercially.

Total Pages
20 pages
Answer Key
N/A
Teaching Duration
1 hour
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$4.00
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