Provided is a PowerPoint that introduces students to the Global Marketplace.
*Learn the definition and meaning of global marketing.
*Learn the definition and meaning of globalization, product/promotion adaptation, and customization.
*Learn the benefits and challenges of globalization, product/promotion adaptation, and customization.
*View real-life products and promotions to better understand and determine the difference between globalization, adaptation, and customization.
*Better understand the global strategy and local specialization by viewing a video of the different products that McDonald's offers around the world.
*Better understand product adaptation by viewing a video of how Oreo's has changed its strategy to fit a global market.
*Better understand how promotions/advertisements are altered to better attract its target market and fit cultural norms. Video examples include Indonesia, Vietnam, Canada, which convey the same message through different cultures.
Please leave a positive review and rating if you enjoyed this product.
SPECIAL NOTE: I do not own the information, pictures, or videos throughout this presentation. The information, pictures, and videos belong to their respective authors/creators.
By purchasing the PowerPoint presentation, you have purchased my TIME and EFFORT in gathering and compiling the information, pictures, and videos. I am not re-selling the authors' original work in an effort to make money commercially.