This is a handout package I gave to my media students when we watched the documentary The Greatest Movie Ever Sold. It comes with its own rubric.
Note: I teach in Ontario and for media studies, I follow the strands outlined in the curriculum.
Prior to them watching the movie, I showed them Morgan Spurlock's TED talk which the first few questions touch upon. I found that it helps students get a sense of what the documentary will be about. Here's the URL for the TED Talk:
It's a great movie about the media and product placement! I would recommend watching it even if it's only for your own personal interest. :)