This document can be used after playing a short history of adidas video clip on youtube. Any video clip will do as the questions are not difficult.
After the students are shown the clip the teacher can show them the adidas home page.
Students love to see the new products and athletes wearing them!!
They can then brainstorm a list of companies they like or food they eat, clothing they wear. Brands are all around us! Toys, phones, ipads they use, etc.
After teacher demonstrates with Adidas they can select a company and do the same. And share it with the whole class with a presentation. Prezi or without it. They can simply show the class the company website and speak about why they selected that company.
FUN and ENGAGING - You can add to it or shorten the lesson!