What the Dog Saw: And Other Adventures is the fourth book released by author Malcolm Gladwell, on October 20, 2009. The book is a compilation of the journalist's articles published in The New Yorker.
The Ketchup Conundrum: Mustard Now Comes in Dozens of Varieties. Why Has Ketchup Stayed the Same?
This article asks why when you go to the supermarket, you may notice that in the mustard section, the shelves contain a myriad of varieties ranging from French’s mustard in a yellow plastic bottle to fancy Grey Poupon in small glass bottles. But when you venture along the shelves of the ketchup section, all you see is Heinz ketchup in a red plastic bottle. Gladwell investigates why we see so much contrast between two condiments, usually just squirted on top of hotdogs.
This is teaching materials for a New Yorker article.
Before the reading or the assessment, there is a pre-reading sheet that asks students for prior knowledge, opinions, and prediction on the subject, along with vocabulary acquisition (words that need to be introduced to better understand the information) and priming the reader in order to get them to think about the subject.
The post reading assessments included vocabulary acquisition, critical thinking questions, and recall or comprehension questions on one sheet. These questions come in the forms of a mixture of matching, short answer, and multiple-choice. By completing this sheet the student will demonstrate an understanding of the material on multiple levels. The student will also need to use the internet to complete some simple research to answer
The other assessment is a creative art sheet. The creative art sheet asks the student to use the details from the article and their own knowledge, experiences, and imagination to synthesize a totally new work, this is a picture that is a visual representation that recreates of details, person or maybe the student's use or view of an aspect of the article. Along with this picture the student will explain their work with a short explanation.
While these articles are part of Gladwell’s book “What the Dog Saw” they were all previously publish and are available free for download on the author's website and from the New Yorker, as this is the case I am including the article.
The materials provided
1 Informational article
1 Post reading informational article worksheet
1 Pre-reading informational article worksheet
1 Creative Art Sheet
1 Answer Key