The Persuasive Power of Story: How suspending disbelief can trump reasoning

The Persuasive Power of Story: How suspending disbelief can trump reasoning
The Persuasive Power of Story: How suspending disbelief can trump reasoning
The Persuasive Power of Story: How suspending disbelief can trump reasoning
The Persuasive Power of Story: How suspending disbelief can trump reasoning
The Persuasive Power of Story: How suspending disbelief can trump reasoning
The Persuasive Power of Story: How suspending disbelief can trump reasoning
The Persuasive Power of Story: How suspending disbelief can trump reasoning
The Persuasive Power of Story: How suspending disbelief can trump reasoning
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2 MB|34 pages
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Stories can engage our heart, brain, and senses into a “fake” reality so we accept an idea, buy a product, or even vote without fully thinking it through. News, literary and marketing stories use rhetorical and psychological tricks to sneak into our consciousness despite what our rational mind might think about it. Stories can be fun or scary or exciting or romantic, and pretty soon it seems almost real. Marketing often uses little stories to sell products to our feelings-brain and bypass our reflective, critical-thinking brain. However, critical thinkers have the ability to suspend disbelief enough to enjoy a story, but they also have the ability to suspend BELIEF enough to rationally analyze related issues. Knowing the rhetoric of storytelling helps people see the underlying psychology to protect themselves from manipulation or to use that power of story to engage and persuade their audience. The marketing ideas come from Chip and Dan Heath’s Made to Stick: Why Some Ideas Survive and Others Die. The PowerPoint includes 34 slides with 2 animated GIFs and 6 discussion questions (or essay prompts) at the end. Used/tested and engaging with English Composition, English 101.
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34 pages
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