The purpose of this activity is to allow students to think critically to answer a seemingly simple question. In this case, does the sequel to a popular movie or book match the success or entertainment value of the original? The students will need to use the scientific method to determine a way to answer that question. They will also need to design a test to empirically show that sequels do worse than the originals.
This experiment is a great way to link science with language arts. Now, more than ever, it's important for students to read and evaluate the work. This experiment can help give students another purpose to read as well as learn how to evaluate literature and film.