The Word of Mouth Manual, Volume II is the ultimate illustration of how Word of Mouth actually works. Each element of the book (including the free distribution) was carefully crafted as an example of how you can make Word of Mouth work.
What do Falco and the Grateful Dead have in common? How did Joey Chesnut unseat "Tsunami" Kobayashi in the Coney Island hot dog eating contest? From Tickle-Me-Elmo and Casey Kasem to Crocs and those terribly annoying Head-On commercials, the book is packed full of real-world examples of what makes people recommend products and services to each other.
The Word of Mouth Manual, Volume II is a free download and the second book from BzzAgent founder and CEO, Dave Balter. His first book, Grapevine, was released in December 2005.
Â© Lisa Michalek
The Lesson Guide