The choice of the optimum (best possible) location could make retailer

The choice of the optimum (best possible) location could make retailer
The choice of the optimum (best possible) location could make retailer
The choice of the optimum (best possible) location could make retailer
The choice of the optimum (best possible) location could make retailer
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According to Berman and Evans (1998), the retailing organization is considered to be the most important channel, through which the products and the services will be provided to the final consumers. The importance of the retailing activities is considered to be based upon the fact that the retailing organization would be the only supply-chain member, which would be interacting with the final consumers. This means that the consumers would be able to identify the value and the quality of the products and services, based upon their perception of the retailing quantities, such as; human resources, accessibility of information, ease of reaching the retailing location, and other factors that would be determining the level of the consumer satisfaction (ÖNER, 2014). Mendes and Themindo (2004) had been describing the store location to be the physical space, which had been held by the retailer, through which the retailers would be able to interact with the customers, for the purpose of the provision of their goods and services. This is referring to any location can be deployed by the retailer for the purpose of the performing of an effective and profitable economic activity. The choice of the store location can be conducted based on the systematic and scientific process, through which the retailing organization would be able to identify the most effective and attractive locations, in which is the organization would be able to achieve its highest competitive advantage. The different alternatives that can be chosen from would be ranging from isolated sites to trade areas. The evaluation of the different alternatives would be based upon the nature of the retailing organization, as well as the degree of the competitiveness within the markets (Jaravaza & Chitando, 2013). Throughout the following research, there would be identification for the importance of the store location for the retailing organization, as well as the huge contribution of the store location within the enhancement of the competitiveness of the retailer and the maximization of customers’ satisfaction and loyalty.
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