The choice of the optimum location could make or break a retailer.

The choice of the optimum location could make or break a retailer.
The choice of the optimum location could make or break a retailer.
The choice of the optimum location could make or break a retailer.
The choice of the optimum location could make or break a retailer.
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The choice of the location of the retailing organizations is perceived to be one of the most essential factors that would be deployed within the development of the marketing strategies for the retailing organizations. However, the importance of the location decision would be based upon the fact that the organization would be influencing by the consequences of the decision on the long term. This will be recognized as one of the strongest commitment decisions that can be formulated by the retailing organizations. However, it is recognized to be one of the major advantages that can be enhancing the competitive advantages of the retailing organizations, which would be deployed for the purpose of the attraction of the oldest amount of the customer within the markets (Tănase, 2008). According to the studies that had been implemented by Mendes and Themindo (2004), the location of the retailing organization should be chosen throughout the formulation of an effective trade area analysis, which would be focusing on the identification of the different aspects and dimensions of the location’s S environment. Levy, Weitz and Beitelspacher (2012) the trade area can be deployed for the purpose of the enhancement of the probability that the organization would be able to achieve higher rates of sales. One of the most important systems that had been deployed by the majority of the retailing organizations is considered to be geographic information systems (GIS) software, which would be deploying different types of analogies for the purpose of the assessment of the different aspects of the trading areas, which would be providing the management of the retailing organization with appropriate awareness of the most effective and attractive location to be operating in (Chitando & Jaravaza, 2013). The huge focusing on the identification of the most effective locations that can be deployed for the enhancement of the organizational competitiveness is considered to be essential factors that highlight the importance of the location decision. The following research would be identifying the degree, to which the effectiveness of the location can be deployed for the purpose of the enhancement of the competitiveness and the superiority of the organization within the markets.
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