The location of the Retailer is considered to be one of the essential factors that can be identifying the success or the failure of the retailer. Despite of the huge focus upon the choice of the location, there should be focusing upon the identification of the most important characteristics of the location, which would be depending upon the degree of the retailers’ correspondence with the location (ESRI, 2017). Many of the decisions that would be formulated regarding the retailer location are considered to be ineffective. For instance, according to Johnston 1973, the theory of the bid rent had been considering that the huge passion of the retailers to be achieving the highest rates all profits and as well as the enhancement of the demand of the customers upon their products and services, would be an important factors that would be motivating them to focus upon the premium rents. This had been based upon the perception of the retailer that the organizational location within the most attractive and highly economic destinations would be ensuring the success of the organization to achieve the highest rates all profits and sales. However, the studies of Scott (1970) had be showing that the competition among the retailers would be intensified within the urban areas, where the majority of the retailer would be located. Despite of the high prices, as well as the huge amount of competitiveness, as well as the elimination of the demand upon the products and services, as well as the enhancement of the power of the consumers, many of the retailer would keep starting their businesses within the economic areas, considering it to be the ultimate probability for the organizational success and growth (ÖNER, 2014). The following research would be focusing upon the evaluation of the effectiveness and the importance of the location for the success or the failure of the retailer within the national and international markets. However, the focus would be directed toward the assessment of the cases of the largest retailers within the market.