Theme Parks: Marketing the Magic!

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50.5 MB   |   83 pages

PRODUCT DESCRIPTION

This unit explores the development of modern theme parks. The elements of marketing are explained using examples related to the theme park industry. Risk management used by theme parks is also discussed. This unit can be used to introduce the PBL activity Creating Your Own Theme Park.
Total Pages
83
Answer Key
N/A
Teaching Duration
1 Week

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Theme Parks: Marketing the Magic!
Theme Parks: Marketing the Magic!
Theme Parks: Marketing the Magic!
Theme Parks: Marketing the Magic!