High School students love cars but they rarely think about how cool the names of automobiles actually are! This assignment helps students think about the power of words by studying the names of cars. It also helps them to see that there is a whole world of jobs out there related to language. (Note: I do a related assignment with product names as well.) This assignment is to show how car companies match names of cars with tone to help make them appealing to consumers. Students see how marketing works with words and how allusions work too. This version is a basic in class assignment, but it can be expanded to include students making their own cars and explaining names; and also, students can do research on car names. John Green on mental Floss actually has a piece on car names too I have used. I often begin this assignment by modeling what to do: using Jeep Cherokee, Liberty, Rubicon, and the Subaru Forester. By showing how these companies are stretching the meaning of these very loaded terms they are placing very seductive images in a consumer's mind. The possibilities with car names is endless. I find this assignment connects well with my tech-ed students!