This lesson was designed for one of my classes that I call “Life Design”. I wanted to make a class that was built entirely around the concept that art is everywhere. This class not only promotes the relevancy of art and design in every part of our everyday world but it also promotes how important it is to learn the basics and build upon them to improve your artistic skills. Every lesson that I teach within this particular class is a vocation that students could use their artistic skills for a living. (Movie makeup, car design, illustration, fashion, tattoos, toys, video games, magazines, graphic design, theatre design, jewelry, comics/graphic novels, culinary arts, fantasy weapons, and murals)
These papers go along with my separate Toy Design powerpoint. They include a 3 page handout with reading materials, a grading rubric for the project of creating a new toy AND their marketing strategy presentation, and assessment page for students to answer questions after going through the lesson, a lesson plan, lots of links to youtube of very good commercials to discuss with the class about marketing techniques, and another assignment for students to watch tv and fill out questions explaining how a commercial they saw used targeting a specific audience and how. Always a fun lesson for students!