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Do you want to know which of your products are the best? You can! Simply type the name of each product into the Excel chart, along with the number of views it has had and how many times you have sold it. This sheet will calculate a conversion rate for you. Based on this data, you can update/edit/change your products and/or listings. Hopefully this will lead to more success in your store!
I got this idea from Chris Kesler at www.tptschool.com. Make sure to check out his site for a more detailed explanation of conversion rates!