Social media has made a huge impact on the world of modern marketing, whether you’re working on behalf of a Fortune 500 company or getting the word out about your own products, services, or opportunities. Social media marketing is incredibly powerful, tremendously effective, and capable of making your message go viral if you use the right tools and steps.
Of course, the explosion of social networks today can make it hard for new marketers (and even for experienced pros) to understand just which platforms are ideal for their needs. Everyone knows that Facebook can be effective, but what other options are there?
Actually, Twitter is one of the most effective, powerful marketing tools available, and in many ways is more beneficial than Facebook. The problem for new marketers stems from not understanding exactly how to leverage the potential of this social network. It can be confusing, particularly if you’ve never spent much time tweeting (or any at all). The network is very different from Facebook, and doing things correctly here from the get-go is vital.
This guide is designed to tell you everything you need to know, from what Twitter is to how it should be used. You’ll learn about the etiquette necessary, the language on Twitter and how to avoid being labelled as a spammer while still maximizing your reach across the network. Whether you’ve never tweeted a single tweet or are struggling to put the network to use for you with your existing account, this guide is designed with you in mind.
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