This is a three-week unit designed for 8th grade students, but easily adaptable to other secondary grades. In this unit, students look at the ways language can be used as a tool to persuade others. This unit focuses on analysis of real-world texts, and could easily lead into a persuasive writing unit. There are three main learning goals of the unit that include different levels of Bloom's Taxonomy:
1. Students will be able to recognize when language is being used as a tool to persuade an audience, and understand how these persuasion techniques can be used in a variety of mediums. (Remembering & Understanding, somewhat Applying)
2. Students will be able to analyze and evaluate advertisements for effectiveness and to identify audience and purpose, as well as appropriate voice and specific word choice. (Analyzing & Evaluating)
3. Students will be able to create their own advertisement using persuasive language and techniques, appropriate voice, and specific word choice to influence their audience. Students are given two opportunities to accomplish this goal, once about halfway through the unit and in their culminating project. (Creating)

NOTE: There is a lesson plan for every day, handouts, worksheets, assignment sheets, rubrics, and everything else needed to teach the unit within this document, you may just have to sift through some other stuff to get there. This was a unit plan I created as a final project in my Curriculum & Instruction class, and as such it includes some sections that are pointless outside of that setting (i.e. a teaching rationale, reflection, etc.). Also, for what it's worth, I got an A on this. :)

ANOTHER NOTE: The pages listed and the price reflect the useful pages in this document; I did not charge for the extra stuff I just mentioned.

From Teaching by Mrs Hicks

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