Sales and advertising writing is an important form of persuasive writing that is used in many businesses and workplaces. For students, it helps them make the all important link between persuasive writing techniques and their practical application in the world of business, sales and advertising. In this easy to implement Powerpoint based learning experience, students learn that the author's intent when they are writing with a sales or advertising focus is simply to persuade the reader or view to their own point of view. Writing to persuade is quite different to other writing purposes, such as writing to entertain or inform.
This powerpoint can be used as an introduction to sales writing, and includes information about using the AIDA approach (Attention, Interest, Desire, Action) as well as thinking about the importance of imagery and audience needs when writing. There are several activities which students can use to apply their knowledge to performance tasks related to creating sales content based on their persuasive writing skills.