Using the Marketing Mix

Using the Marketing Mix
Using the Marketing Mix
Using the Marketing Mix
Using the Marketing Mix
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3.4 MB   |   15 pages

PRODUCT DESCRIPTION

A revision resource for students studying the new AQA Business specification. This mammoth chapter looks at each of the 7P's; product life cycle; extension strategies; the boston matrix; digital marketing; e-commerce; the need for an integrated marketing mix; influences acting upon the marketing mix; consumer and business-to-business marketing; new product development; pricing decisions; the promotional mix; multi-channel distribution channels; people, process and the physical environment. Phew!
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15
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Using the Marketing Mix
Using the Marketing Mix
Using the Marketing Mix
Using the Marketing Mix
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