Using the Marketing Mix

Using the Marketing Mix
Using the Marketing Mix
Using the Marketing Mix
Using the Marketing Mix
Using the Marketing Mix
Using the Marketing Mix
Using the Marketing Mix
Using the Marketing Mix
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3 MB|15 pages
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Product Description
A revision resource for students studying the new AQA Business specification. This mammoth chapter looks at each of the 7P's; product life cycle; extension strategies; the boston matrix; digital marketing; e-commerce; the need for an integrated marketing mix; influences acting upon the marketing mix; consumer and business-to-business marketing; new product development; pricing decisions; the promotional mix; multi-channel distribution channels; people, process and the physical environment. Phew!
Total Pages
15 pages
Answer Key
N/A
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