This two-week ELA writing/PBL unit is perfect for tech-savvy students who want to make a difference in their school. By working in teams and producing marketing content for the school, students learn how to write for a specific purpose and create a virtual tour for incoming students and parents that can be linked to the school's webpage. The end product uses the YouVisit platform, an online free service. Students take on the roles of reporters, writers, photographers, interviewers, and marketers. This unit will create authenticity in your classroom!