With Online Shopping

With Online Shopping
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573 KB|4 pages
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Online Shopping allowed organizations to reach different customers with their products and services throughout the most convenience approaches. During the year of 2016, the online sales had been amounted to be more than 394.86 USD billion only in the USA, which contributes highly in developing economy growth (Zaroban, 2017). International sales had been facilitated throughout online shopping. More than 32 % of the European online customers had been buying different products from different companies from outside the European markets (Eurostat, 2017). However, opponents of the online shopping claimed that online shopping can’t be trusted and is based on inaccurate information and interactions (Fan, Li, & Mo, 2015). Online shopping facilitates Small and Medium Enterprises (SMEs) growth, encourages and enhances international sales, and empowers customers to have variety of choices that ensure organizational competitiveness to meet customers’ needs and win customers’ loyalty.
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