In my classroom we celebrate when a student is able to put their writers eyes on and do it consistently.
I give out certificates and a pair of glasses (not included)
All students get a Writer's Eyes Bookmark to use in their writers notebook. It keeps their place in the book and reminds them that they need to have their writers eyes on while they write!
See my blog for more information. http://firstgradeteacherlady.blogspot.com
see Writers Eyes tag