Not all students need to focus on the same thing. I use this in my classroom because while many students receive similar instruction, their personal writing goals vary greatly. They use rubrics to asses their writings, for one or more than one purpose, but this gives them a clear visual as to what they have mastered (therefore should be done routinely) and what they are striving to reach before the end of the school year.
When I see, for example, a student consistently uses conventions correctly (capital letters, punctuation, etc.), they receive a sticker for that award medal. From there, they would work on another area. Since they've received an award for the first writing theme, they wouldn't forget it because they have it! They would just be focusing on something new in addition to what they already can do well.
This is a resource my kids keep in the front of their writing notebooks from the beginning of the school year. It also helps me see what I need to hit home or hone in on if a child hasn't mastered an area after some time. It is aligned and spaced to the left to accommodate room for prongs so none of the important information is cut off or under the center of the notebook!