service marketing

service marketing
service marketing
service marketing
service marketing
service marketing
service marketing
service marketing
service marketing
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PDF (Acrobat) Document File

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955 KB|19 pages
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Product Description
this is a complete teaching materials for the service marketing including
Services Marketing
Conceptual Framework of the Book: The Gaps Model of Service Quality
Customer Expectations of Service
Customer perception of the service
Designing and Managing Service Processes
Customer Responses to Effective Service Recovery
Managing demand and capacity and Customer-Defined Service Standards
Developing Service Products: Core and Supplementary Elements
Setting Prices and Implementing Revenue Management

and more
Total Pages
19 pages
Answer Key
N/A
Teaching Duration
N/A
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$3.00
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