I have been an Adjunct Professor at UCLA Extension since 2001. I was awarded Distinguished Instructor of 2010 by Dean Cathy Sandeen. I also lecture for UCLA Anderson Business School and USC. I wrote the first-ever curriculum for Social Media Marketing for a college campus in 2008. My book, The Power of Real-Time Social Media Marketing, was published by McGraw-Hill in 2011. I spent 14 years at Xerox Corporation and have run my own businesses since 2000. I blog for the Huffington Post.
I am a 'real-world' professor. As a business person teaching other business people and working adults, I strive to provide practical information that will add value immediately. I use a combination of lecture, media, guest speakers, discussion, class exercises and more to make it interesting and create teachable moments
Best-Selling Author, The Power of Real-Time Social Media Marketing UCLA Extension Distinguished Instructor 2010 Numerous sales and marketing awards
Beverly is a highly sought-after public speaker and thought leader in the power of social media on communication and business today. She contributes regularly to The Huffington Post, writing insightful articles about real-time social media, global branding, social learning architecture, communications and business process. She consults with corporate, academic, and governmental organizations on a variety of topics ranging from global marketing and branding to using real-time social media trends to generate top line growth. Her clients have included Toyota, The Walt Disney Company, Xerox Corporation, United Healthcare, Qualcomm, Boeing, ReachMD, Amgen, and Weber Shandwick. Beverly spent 14 years at Xerox Corporation in global sales and marketing and began her career at Wang Laboratories in software development. She teaches Executive Marketing Courses, including Social Media and Global Branding, at UCLA Extension and lectures at USC. Specialties Real-Time Social Media Strategic Advisor Keynote Speaker Corporate Educator Blogger, Twitter, Social Media Expertise Specialist, Real-Time Social Media Best Selling Author, Social Media Marketing, Business Development, Management Consulting for Healthcare and Green Energy, Emerging Technology, Communications