A quick activity ideal for 1 hour seminars. This activity is about the application of brand development strategies to your company. Suggested time is 20 minutes in small groups followed by group presentations.
Ideal for 1 hour seminars. Gets the student to think and apply CRM and internal marketing concepts to an organization of their choice. Suggested time is 20-30 minutes group discussion followed by class presentations.
A dynamic and quick activity ideal for 1 hour seminars. This activity puts the student in charge of a software company that needs fixing. Suggested time is 20 minutes in small groups followed by class presentations and discussion.
The dark side of marketing is a hot topic! This dynamic activity makes the student consider issues related to dark side marketing and the management of such behavior. Ideal for 1 hour seminars. Suggested time is 20-30 minutes group discussion
A quick activity about the 4 P's of marketing. Ideal for a seminar that lasts for about 1 hour. The suggested time for this activity is 30-60 minutes (20 mins group work followed by summarising class presentations).