I am a twenty-year veteran of market research. Most recently, I was Director of Research for a global education company that partners with universities to deliver online master’s degree programs. I led research to support new business development and existing partner program optimization. I have worked with more than 100 universities, in the U.S. and abroad, and delivered more than 500 market viability studies, online program portfolio reviews, and online degree competitive analyses to improve the performance of new and existing online programs (such as prioritizing new concentrations, evaluating the efficacy of program admissions requirements, conducting online program website evaluations, and more). I oversaw the delivery of student surveys to measure satisfaction with enrollment and retention services, and consulted on student surveys to measure program outcomes.
I am passionate about learning and helping prospective students and universities achieve their educational and professional goals!
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I have worked closely with faculty and administrators inside universities to ensure that their online programs are designed to meet distance students’ needs. Prior to entering the education industry, I worked for 15 years at a Fortune 100 financial services company where I led research on new product development and customer service innovation, customer engagement, and brand health / advertising effectiveness research. I earned my graduate degree in Geography at Ohio State University and live in Evanston, IL.
I own and operate Online Degree Database & Consulting, LLC, a dynamic new start up with contributors who are passionate about learning and helping prospective students and universities achieve their educational and professional goals. Come visit my website www.OnlineDegreeDatabase.com for more information!