This is designed to be used prior to the initial reading of the text. It can introduce student's to "big ideas" in the text, while also assessing (formatively) their prior knowledge/beliefs relating to ideas from the text.
I used this during my novel study of "The Phantom Tollbooth" by Norton Juster. The students were asked to make a movie poster for the book, but it had to be designed in a different genre (Western, fantasy, etc.). They loved it, and it was fun seeing