Kathryn Laurentius

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United States - Missouri - Wentzville
Kathryn Laurentius
3.9
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"Education is the most powerful weapon we can use to change the world" -Nelson Mandela
 
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This project fits great into a marketing promotions unit!! This is a student project in which they analyze a promotional mix. Assignment includes a scoring guide and step by step instructions for students to follow. The download is a word file, so
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1 rating
4.0
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This is a project I use at the end of the semester in my business management class. It heavily incorporates the four functions of management, planning, organizing, implementing and controlling. The students can choose an event of their choice to
$1.50
1 rating
4.0
Digital Download DOCX (0.02 MB)
This can be used many different ways. I have my students pick from the listed products but it could be more wide open depending on what you want. SWOT analysis assess the strengths, weaknesses, opportunities and threats.
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2 ratings
4.0
Digital Download DOCX (0.02 MB)
This is a project I do with my introductory marketing students. It is an advertising campaign that covers promotions and advertising. A complete rubric/scoring guide is included. I pick a specific city (I usually pick the destination for DECA ICDC
$2.00
1 rating
4.0
Digital Download DOCX (0.02 MB)
This is a fun activity to have students guess company logos.
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3 ratings
4.0
Digital Download PPTX (3.16 MB)
This project has students research different companies and their social responsibility. I have many good companies listed on the project sheet but you could edit to change/add your own as you see fit for your students. This project also has a
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3 ratings
4.0
Digital Download DOCX (0.02 MB)
This project has students analyze the competition between two businesses. I have included the list of competitors that I used but you could easily add your own. I have students create a visual aid for this project and complete a formal presentation.
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This activity has students use the Ad Council website as a resource to view campaigns. There are historical campaigns and new ones available for students to research and watch. This was a great activity for when I was gone with a sub!
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This is a project that I use in my marketing class. I use it when we discuss product planning. Concepts covered in this project include target market, product line, product width, product depth, product item, marketing, social media, advertisement
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This is what I used in my intro to business class to cover the introduction of the marketing unit. It is very basic but has a lot of visual examples to help explain concepts such as marketing utilities, marketing mix, and the seven functions of
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I use this project with my business essentials (intro to business) class. It has three parts, making an actual cereal box, a paper and a presentation. In the project sheet it goes over the elements I require on the cereal box and the functions of
$3.00
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This activity uses entrepreneur.com to help students research different types of franchises. You will need to change one of the last questions to include the city/town where you teach. There are 8 franchises with at least three questions about each
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This project I use at the beginning of my marketing class. It can be used as a group or individual project. It requires students to pick a type of business they want to research and go into depth using a SWOT analysis. SWOT is not the only marketing
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Good for introducing budgeting. Includes a budget personality quiz & interactive learning tools.
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15 ratings
3.8
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This simple and cute binder cover can be customized or used simply as is.
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This sheet explains the project and includes a scoring guide. This would work well for any marketing class. I use it in my advertising unit. Please check out this activity -- the kids always come up with the most creative things for this activity!
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This is great for any marketing or business class! It can also come in handy for a sub plan also! This contains over 20 marketing trivia questions and an answer key! It could be added to or changed to meet your needs!!
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5 ratings
4.0
Digital Download DOCX (0.01 MB)
This is the lesson plan template I use on a weekly basis in my classroom. You can edit by adding or taking away columns based on the number of classes that you teach. I simply have a new tab/page for each week of the school year and save files by
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1 rating
4.0
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This is a simple template to put unit plans. This would work for any subject!
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1 rating
4.0
Digital Download DOCX (0.02 MB)
This is for students who are competing in a DECA role play. I have them use the DECA website to complete this graphic organizer. It is good to have them get use to the website and find out more about their event. They can do it individually or in
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TEACHING EXPERIENCE

I am a high school business and marketing teacher. I teach basic and advanced marketing courses. I have also taught business law, computer applications, web design and personal finance.

MY TEACHING STYLE

Cooperative learning is important in my classroom. I love to build positive relationships with my students and see them succeed both in and outside the classroom.

HONORS/AWARDS/SHINING TEACHER MOMENT

Missouri Cooperative Education New Teacher of the Year 2014 Missouri Association for Career & Technical Education New Teacher of the Year 2014

MY OWN EDUCATIONAL HISTORY

I have my bachelors degree in business and marketing education from Southeast Missouri State University. I have my masters in Administration from Lindenwood University.

ADDITIONAL BIOGRAPHICAL INFORMATION

I am a DECA advisor which make the real world application of what I am teaching wonderful!

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