This unit will introduce the basic marketing concepts using sports and entertainment as the focus of the lesson. Some videos are embedded while other videos are accessed by using web links. Articles related to the unit are linked within the unit. A
This unit focuses on managing risk and market segmentation in sports and entertainment. The classifications of sports are also discussed as well as the global impact of sports and entertainment. Numerous videos are embedded or linked within the
This unit covers the marketing elements of product and price. The different pricing strategies are illustrated using sports and entertainment as the example. The product life cycle is covered as well as product positioning. A discussion of art
This unit covers promotion and licensing in sports and entertainment. A discussion of sponsorships and endorsements is included. The unit also covers public relations related to sports and entertainment. Several videos are embedded or linked within
This handout details the project based learning activity Creating Your Own Theme Park. The handout includes detailed instructions to guide your students in the creation of their own theme park. A detailed project rubric is included.
This unit covers ethics and character in sports and entertainment. Numerous engaging videos are linked within this PowerPoint. A free unit outline is available for student use and an objective test is also available. The unit is designed to include
This project requires students to work in small groups to create a proposal for a sports related movie. The assignment sheet explains the project and guides the students as they write a logline for their original movie idea.
This unit focuses on the economics of sports and entertainment. Economic impact (direct and indirect) is explained. This unit also includes the fundamentals of supply and demand, the economic systems, and the business cycle. Numerous videos are
This unit explores the success of the video game industry. Several engaging videos are linked within the PowerPoint. A free outline is available for student use during the class presentation. An objective test is also available.
This unit begins with a comparison of goods and services. The importance of branding is reinforced with a "creating a brand character" activity. The importance of product packaging is discussed. The product life cycle is illustrated. Numerous videos
This unit discuss the various career opportunities available in the area of sports and entertainment. A discussion of venues is also included in this unit. Numerous engaging videos are linked within the presentation. A free outline is available for
This unit covers advertising, public relations, and sales promotion. Numerous videos are linked within this unit. A Kahoot review game is linked to the unit and an objective test is available.Students will learn the following: How promotional media
This lesson illustrates the need for great customer service and explains how to provide customers with the service they expect. The “soft skills” are discussed and reinforced. A free outline is available that students can use during the
This unit presents the most notorious scandal in the history of American sports. The unit is designed to be used with the movie Eight Men Out. A free unit outline is available for student use during the class presentation. Some videos are linked