Professor Scherberth

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United States - California - Los Angeles
Professor Scherberth
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This PowerPoint lecture covers the history of social media, which, surprisingly, can trace its roots back to Ancient Greece. From Plato's concept of the dialectic, through the Middle Ages and all the way up to early 2012, this lecture documents the
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TEACHING EXPERIENCE

Drawing from more than 15 years of experience in public relations and integrated marketing, Emily Scherberth teaches Principles of Public Relations, Public Relations Strategies and Intro to Social Media at Loyola Marymount University. As the Founder and Chief Connections Officer of Symphony PR & Marketing Inc. she also works with a range of clients from early-stage technology companies to established consumer brands. Her specialties include marketing strategy, branding initiatives, product launches and media relations campaigns for digital media, technology, automotive, CPG, travel/hospitality and sports companies. Prior to launching Symphony PR & Marketing, Emily was the vice president of the consumer technology practice at Allison & Partners. During her tenure, Emily led the competitive pitch for YouTube, which became the agency’s largest client in September 2006. In addition to designing the reactive media relations response process for the online video leader, Emily provided internal communications support, strategic counsel and spearheaded major stories such as the “Best Inventions of 2006†and the “Persons of the Year†in TIME magazine. As a senior member of the country's most respected agencies, Emily performed award–winning work for high-profile brands such as Yahoo!, Citysearch, Match.com, Nike, Nestlé, General Motors, Ford, Mitsubishi Motors, Automobili Lamborghini, Hilton Hotels Corporation, Boost Mobile and SBC (now AT&T). Emily graduated from Loyola Marymount University with a Bachelor's degree in Communications Studies, and is currently pursuing her Master's degree in Communication Studies from California State University, Northridge.

MY TEACHING STYLE

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HONORS/AWARDS/SHINING TEACHER MOMENT

Emily received a 2007 PRism Award, a 2003 IABC Gold Quill Award, a 2003 LACP Magellan Award, and is WOMMA-certified in social media marketing.

MY OWN EDUCATIONAL HISTORY

B.A., Communication Studies, Loyola Marymount University (1997) M.A., Communication Studies, California State University, Northridge (2013 - expected)

ADDITIONAL BIOGRAPHICAL INFORMATION

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