Teaching Excellence

 (12)
United Kingdom - London - London
Teaching Excellence
3.9
9 votes
"For Every Lock There's A Key".
 
FREE Download
Assess the general quality of my work with this free download
clear search
My Products
sort by:
Best Seller
view:
i. Why brands are important? ii. What is a strong brand? i. How to measure the strength of a brand. iii. What's the monetary value of a brand? i. Identify and evaluate approaches to brand valuation. iv. Brand development process. i. How to build a
$9.99
3 ratings
3.9
Digital Download PDF (21.37 MB)
This presentation introduces the reader to the concept of market segmentation. It argues the case for market segmentation. It evaluates five approaches to segment the consumer market.
$4.99
1 rating
4.0
Digital Download PDF (11.14 MB)
I. What exactly is leadership? II. In what ways can individuals exercise leadership? III. What makes an effective leader? i. What is effective leadership? ii. What are the indicators of effective leadership? iii. Use and critique models of
$9.99
2 ratings
4.0
Digital Download PDF (29.90 MB)
i. What is international marketing (IM)? i. Understanding the distinction between international marketing and domestic marketing. ii. What is the importance of international marketing? i. Why firms engage in international marketing? ii. What are the
$4.99
not yet rated
Digital Download PDF (7.02 MB)
This presentation demonstrates how two or more promotional tools and platforms can be integrated to achieve a promotional or marketing objective. To this end, it begins with an understanding of the function or role of promotion. In then identifies
$4.99
not yet rated
Digital Download PDF (11.21 MB)
This presentation analyses how customer convenience can be achieved through distribution channel design. It begins by examining what the "place" element of the marketing mix actually means. It identifies four distribution channel decisions that
$4.99
1 rating
3.6
Digital Download PDF (18.22 MB)
I. What is an innovation? II. Why the case for innovation is even stronger today? III. Product innovation i. Explain why some product innovations are unsuccessful. ii. Examine the process of product innovation. iii. New Product Development
$4.99
1 rating
4.0
Digital Download PDF (17.13 MB)
Does product packaging influence consumers' buying decisions?
$4.99
not yet rated
Digital Download PDF (4.39 MB)
I. What exactly is culture? i. Understand culture using metaphors. II. Understanding organisational culture. i. Why organisational culture matters? III. Explain and use techniques to evaluate organisational culture. i. Cultural web ii. Cultural
$9.99
not yet rated
Digital Download PDF (30.43 MB)
I. What are firms often criticised of? i. Understand the link between those criticisms and the subject of ethics. II. How should firms respond to those criticism? i. Through ethics? ii. Understanding the challenges to ethical decision-making. III.
$9.99
not yet rated
Digital Download PDF (41.49 MB)
I. Explain the role of pricing in product/service marketing. II. Evaluate approaches to price setting. III. Explain how price can be used to achieve a range of marketing objectives. IV. Examine six pricing strategies. [PowerPoint file format is
$4.99
not yet rated
Digital Download PDF (12.38 MB)
After completing this lesson, learners will be able to develop a positioning statement for a given product, service or brand. The lesson begins with an exercise on Isklar, a Norwegian maker of bottled mineral water. To tackle the exercise, learners
$4.99
not yet rated
Digital Download PDF (3.84 MB)
This presentation evaluates the additional elements—process, people and physical layout—of the marketing mix. It begins with a brief historical account of the emergence of the marketing mix. It then examines the weakness of using the traditional
$4.99
not yet rated
Digital Download PDF (21.99 MB)
I. What exactly is business environment? i. What are the constituents of a business environment? ii. Identify & examine three classes of business environment? iii. What is the behaviour and performance outcomes of management for each class of
$4.99
not yet rated
Digital Download PDF (38.23 MB)
This presentation introduces the notion of market targeting. It identifies three broad factors that influence market targeting decisions. It examines four strategies for going after a market. [PowerPoint file format is available on demand free of
$4.99
not yet rated
Digital Download PDF (5.21 MB)
This presentation introduces the leaner to the concept of marketing. It provides the learner with steps in the marketing process. [PowerPoint file format is available on demand free of charge]
$4.99
not yet rated
Digital Download PDF (10.33 MB)
# Learning Objectives 1. Examine the notion of brand identity. 2. Distinguish between brand identity and brand image. 3. Establish the rationale for brand identity. 4. Examine the notion of brand positioning. 5. Establish the rationale for brand
$6.99
not yet rated
Digital Download PDF (10.03 MB)
I. Macro Environment Analysis . i. Using the PESTEL model to conduct a macro environment analysis. ii. Where should you focus the analysis? iii. What are the attributes of an excellent macro-environment analysis?
$4.99
not yet rated
Digital Download PDF (34.19 MB)
This presentation introduces the leaner to the concept of marketing. It provides the learner with steps in the marketing process.
FREE
1 rating
4.0
Digital Download PDF (10.33 MB)
I. What is marketing intelligence? II. What are the characteristics of intelligence-led organisations. III. What type of marketing intelligence do firms need? IV. What are the sources of marketing information? V. What is the role of
$4.99
not yet rated
Digital Download PDF (19.09 MB)
showing 1-20 of 67

Ratings

Digital Items
3.9
Overall Quality:
4.0
Accuracy:
3.8
Practicality:
3.9
Thoroughness:
3.9
Creativity:
3.9
Clarity:
Hard Goods
N/A
Shipping Efficiency:
N/A
Overall Quality:
N/A
Accuracy:
N/A
Practicality:
N/A
Thoroughness:
N/A
Creativity:
N/A
Clarity:
Used Goods
N/A
Shipping Efficiency:
N/A
Item as Advertised:

3.9
Total:
9 total vote(s)
Ask Teaching Excellence a question. They will receive an automated email and will return to answer you as soon as possible. Please Login to ask your question.
TEACHING EXPERIENCE

Lecturer in Marketing and Strategic Management. Served as Module Convenor of Business Strategy, Marketing and Advertising & Promotion at London School of Science & Technology. Currently serving as the Module Leadership of Strategic Management at the Institute of Contemporary Music Performance.

MY TEACHING STYLE

Interactive, problem-based and student-led.

HONORS/AWARDS/SHINING TEACHER MOMENT

• Senior Fellow of the Higher Education Academy (2015) • Fellow of the Higher Education Academy (2011) • Member of the Chartered Management Institute • Executive Masters of Business Administration • MBA in International Marketing • BSc (Hons) Journalism & Mass Communication

MY OWN EDUCATIONAL HISTORY

Berlin holds an MBA degree from Roehampton University (United Kingdom); an Executive MBA from PHW (Switzerland); and a BSc (Hons.) in Journalism and Mass Communication, and Political Sciences from the University of Buea (Cameroon).

ADDITIONAL BIOGRAPHICAL INFORMATION

Diageo, Home Office, Pfizer, Nokia, BBC, Gillette, Brita, Barclays, Danone, BT, Tesco, NHS, Cadburys and Vodafone are some of the organisations he served while working for TNS Plc. (a subsidiary of WPP) for four years as Market Researcher. He writes on and studies competitive capabilities, and the influence of the environment on firm's competitive capabilities.

Teachers Pay Teachers

Teachers Pay Teachers is an online marketplace where teachers buy and sell original educational materials.

Learn More

Keep in Touch!

Sign Up