Teaching Excellence

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United Kingdom - London - London
Teaching Excellence
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By Teaching Excellence
i. Why brands are important? ii. What is a strong brand? i. How to measure the strength of a brand. iii. What's the monetary value of a brand? i. Identify and evaluate approaches to brand valuation. iv. Brand development process. i. How to build a
Subjects:
Marketing
Grades:
Higher Education, Adult Education
Types:
Lectures, PowerPoint Presentations, Activities
$19.99
3 ratings
3.9
Digital Download PDF (21.37 MB)
By Teaching Excellence
This presentation introduces the reader to the concept of market segmentation. It argues the case for market segmentation. It evaluates five approaches to segment the consumer market.
Subjects:
Marketing
Grades:
Higher Education, Adult Education
Types:
Lectures, PowerPoint Presentations
$9.99
2 ratings
4.0
Digital Download PDF (11.14 MB)
By Teaching Excellence
i. What is international marketing (IM)? i. Understanding the distinction between international marketing and domestic marketing. ii. What is the importance of international marketing? i. Why firms engage in international marketing? ii. What are the
Subjects:
Business, International Business, Marketing
Grades:
Higher Education
Types:
Lectures, PowerPoint Presentations, Activities
$4.99
not yet rated
Digital Download PDF (7.02 MB)
By Teaching Excellence
I. What exactly is leadership? II. In what ways can individuals exercise leadership? III. What makes an effective leader? i. What is effective leadership? ii. What are the indicators of effective leadership? iii. Use and critique models of
Subjects:
Business, Management
Grades:
Higher Education, Adult Education, Staff
Types:
Lectures, PowerPoint Presentations, Activities
$9.99
2 ratings
4.0
Digital Download PDF (29.90 MB)
By Teaching Excellence
This presentation demonstrates how two or more promotional tools and platforms can be integrated to achieve a promotional or marketing objective. To this end, it begins with an understanding of the function or role of promotion. In then identifies
Subjects:
Marketing
Grades:
Higher Education
Types:
Lectures, PowerPoint Presentations, Activities
$7.99
not yet rated
Digital Download PDF (11.21 MB)
By Teaching Excellence
This presentation analyses how customer convenience can be achieved through distribution channel design. It begins by examining what the "place" element of the marketing mix actually means. It identifies four distribution channel decisions that
Subjects:
Marketing
Grades:
12th, Higher Education
Types:
Lectures, PowerPoint Presentations, Activities
$7.99
1 rating
3.6
Digital Download PDF (18.22 MB)
By Teaching Excellence
I. What is an innovation? II. Why the case for innovation is even stronger today? III. Product innovation i. Explain why some product innovations are unsuccessful. ii. Examine the process of product innovation. iii. New Product Development (NPD)
Subjects:
Business, Marketing
Grades:
Higher Education, Adult Education
Types:
Lectures, PowerPoint Presentations, Activities
$9.99
1 rating
4.0
Digital Download PDF (17.13 MB)
By Teaching Excellence
Does product packaging influence consumers' buying decisions?
Subjects:
Business, Marketing
Grades:
Higher Education, Adult Education
Types:
Lectures, PowerPoint Presentations, Activities
$4.99
not yet rated
Digital Download PDF (4.39 MB)
By Teaching Excellence
I. What exactly is culture? i. Understand culture using metaphors. II. Understanding organisational culture. i. Why organisational culture matters? III. Explain and use techniques to evaluate organisational culture. i. Cultural web ii. Cultural
Subjects:
Business, International Business, Management
Grades:
Higher Education, Adult Education
Types:
Lectures, PowerPoint Presentations
$19.99
not yet rated
Digital Download PDF (30.43 MB)
By Teaching Excellence
I. What are firms often criticised of? i. Understand the link between those criticisms and the subject of ethics. II. How should firms respond to those criticism? i. Through ethics? ii. Understanding the challenges to ethical decision-making. III.
Subjects:
Business, Management, Marketing
Grades:
Higher Education, Adult Education
Types:
Lectures, PowerPoint Presentations, EBooks
$14.99
not yet rated
Digital Download PDF (41.49 MB)
By Teaching Excellence
I. Explain the role of pricing in product/service marketing. II. Evaluate approaches to price setting. III. Explain how price can be used to achieve a range of marketing objectives. IV. Examine six pricing strategies. [PowerPoint file format is
Subjects:
Business, Economics (University), Marketing
Grades:
Higher Education, Adult Education
Types:
Lectures, PowerPoint Presentations, Activities
$9.99
not yet rated
Digital Download PDF (12.38 MB)
By Teaching Excellence
After completing this lesson, learners will be able to develop a positioning statement for a given product, service or brand. The lesson begins with an exercise on Isklar, a Norwegian maker of bottled mineral water. To tackle the exercise, learners
Subjects:
Marketing
Grades:
Higher Education
Types:
Lectures, PowerPoint Presentations, Activities
$7.99
not yet rated
Digital Download PDF (3.84 MB)
By Teaching Excellence
This presentation evaluates the additional elements—process, people and physical layout—of the marketing mix. It begins with a brief historical account of the emergence of the marketing mix. It then examines the weakness of using the traditional
Subjects:
Marketing
Grades:
Higher Education
Types:
Lectures, PowerPoint Presentations
$7.99
not yet rated
Digital Download PDF (21.99 MB)
By Teaching Excellence
I. What exactly is business environment? i. What are the constituents of a business environment? ii. Identify & examine three classes of business environment? iii. What is the behaviour and performance outcomes of management for each class of
Subjects:
Business, Management, Marketing
Grades:
Higher Education, Adult Education
Types:
Lectures, PowerPoint Presentations, Activities
$4.99
not yet rated
Digital Download PDF (38.23 MB)
By Teaching Excellence
This presentation introduces the notion of market targeting. It identifies three broad factors that influence market targeting decisions. It examines four strategies for going after a market. [PowerPoint file format is available on demand free of
Subjects:
Marketing
Grades:
Higher Education, Adult Education
Types:
Lectures, PowerPoint Presentations, Activities
$4.99
not yet rated
Digital Download PDF (5.21 MB)
By Teaching Excellence
I. Explain, examine and use analytical tools to produce insightful analysis of an organisation including its competitiveness, product/service, processes and culture: i. McKinsey 7-s Framework ii. Resource-Based View model iii. Value-chain
Subjects:
Business, Management, Marketing
Grades:
Higher Education, Adult Education
Types:
Lectures, PowerPoint Presentations, Activities
$4.99
not yet rated
Digital Download PDF (14.29 MB)
By Teaching Excellence
I.Define marketing intelligence. II.Understand the purpose of marketing intelligence. III.Define consumer buying behaviour. IV.Explain the dimensions of buyer behaviour. V.Describe the steps in the consumer buying process. VI.Explain the importance
Subjects:
Marketing
Grades:
12th, Higher Education
Types:
Lectures, PowerPoint Presentations, Activities
$4.99
not yet rated
Digital Download PDF (18.31 MB)
By Teaching Excellence
This lesson—Stakeholder Analysis—is highly recommended for Students studying "Business Strategy" on the BTEC HND business programme. The main learning objective is for students to explain the significance of stakeholder analysis. Rather than telling
Subjects:
Business
Grades:
Higher Education
Types:
Lectures, PowerPoint Presentations, Activities
$4.99
not yet rated
Digital Download PDF (2.31 MB)
By Teaching Excellence
This presentation introduces the leaner to the concept of marketing. It provides the learner with steps in the marketing process. [PowerPoint file format is available on demand free of charge]
Subjects:
Marketing
Grades:
Higher Education
Types:
Lectures, PowerPoint Presentations, Activities
$7.99
not yet rated
Digital Download PDF (10.33 MB)
By Teaching Excellence
This presentation focuses on how to market products and services to organisations. To this end, it examines the buying behaviour of organisations, which must inform the design of the marketing mix aimed at businesses. The presentation then
Subjects:
Marketing
Grades:
Higher Education
Types:
Lectures, PowerPoint Presentations
$7.99
not yet rated
Digital Download PDF (8.93 MB)
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TEACHING EXPERIENCE

Lecturer in Marketing and Strategic Management. Served as Module Convenor of Business Strategy, Marketing and Advertising & Promotion at London School of Science & Technology. Currently serving as the Module Leadership of Strategic Management at the Institute of Contemporary Music Performance.

MY TEACHING STYLE

Interactive, problem-based and student-led.

HONORS/AWARDS/SHINING TEACHER MOMENT

• Senior Fellow of the Higher Education Academy (2015) • Fellow of the Higher Education Academy (2011) • Member of the Chartered Management Institute • Executive Masters of Business Administration • MBA in International Marketing • BSc (Hons) Journalism & Mass Communication

MY OWN EDUCATIONAL HISTORY

Berlin holds an MBA degree from Roehampton University (United Kingdom); an Executive MBA from PHW (Switzerland); and a BSc (Hons.) in Journalism and Mass Communication, and Political Sciences from the University of Buea (Cameroon).

ADDITIONAL BIOGRAPHICAL INFORMATION

Diageo, Home Office, Pfizer, Nokia, BBC, Gillette, Brita, Barclays, Danone, BT, Tesco, NHS, Cadburys and Vodafone are some of the organisations he served while working for TNS Plc. (a subsidiary of WPP) for four years as Market Researcher. He writes on and studies competitive capabilities, and the influence of the environment on firm's competitive capabilities.

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