Marketing to Customers — a complete AP Business lesson packet for Unit 2, Topic 2.1. Customer profiles, segmentation, slides, guided notes, original case study, MCQs, Mini-FRQ, keys. What This Topic Solves Teaching Topic 2.1 in a brand-new AP course shouldn't mean building from scratch. This packet hands you everything you need for the 4-day arc — a branded slide deck, vocab-targeted guided notes with answer key, a real-feeling case study with full Teacher Key, an AP-style MCQ practice set,