📰 CTE-2100: Principles of Marketing Real-World Strategy, Consumer Behavior, and Market Execution UNIT 2: Consumer Behavior & Market ResearchChapter 4: Understanding Consumer Behavior Chapter 5: Market Segmentation & Target Marketing Chapter 6: Marketing Research & Data Analysis NEW FOR 2026! Prepare students to understand how modern marketing actually works with this standards-aligned lesson designed for middle school, high school, and CTE learners. Ideal for Marketing, Business, Ent