I’m a bilingual (English/Chinese) marketing strategist based in Singapore, with over 20 years of combined client-side and consulting experience. I help brands connect with Chinese-speaking audiences through culturally fluent, platform-native strategies across key Chinese platforms such as Baidu, Xiaohongshu (RedNote), WeChat, and Douyin.
Outside of client work, I create large-format visual infographics about China’s history, culture, and digital landscape—a subject I’ve studied with deep passion. Each piece blends research, design, and storytelling to make complex ideas accessible and visually engaging