This is a teacher manual for the consumer behavior course including

Chapter 1 Consumer Behavior and Marketing Strategy

Chapter 2: Cross-Cultural Variations in Consumer Behavior

Chapter 4 & 6 Demographics and Social Stratifications Families and Households

Chapter 7 Group Influences on Consumer Behavior

Chapters 8: Perception

Chapter 10: Motivation, Personality, and Emotion

Chapter 11: Attitudes and Influencing Attitudes

Chapter 13 Situational Influence

Chapter 14: Consumer Decision Making Process and Problem Recognition

Chapter 17: Outlet selection and purchase