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Consumer Behavior

Consumer Behavior
Consumer Behavior
Consumer Behavior
Consumer Behavior
Consumer Behavior
Consumer Behavior
Consumer Behavior
Consumer Behavior
Product Description
This is a teacher manual for the consumer behavior course including

Chapter 1 Consumer Behavior and Marketing Strategy
Chapter 2: Cross-Cultural Variations in Consumer Behavior
Chapter 4 & 6 Demographics and Social Stratifications Families and Households
Chapter 7 Group Influences on Consumer Behavior
Chapters 8: Perception
Chapter 10: Motivation, Personality, and Emotion
Chapter 11: Attitudes and Influencing Attitudes
Chapter 13 Situational Influence
Chapter 14: Consumer Decision Making Process and Problem Recognition
Chapter 17: Outlet selection and purchase

Total Pages
16 pages
Answer Key
N/A
Teaching Duration
N/A
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