This activity was designed to help marketing students walk through the process of a consumer buying decision from need recognition to post-purchase activities.

The way it is set up is students draw or paste their buyer in the workspace (slide 2). Slides 3-8 walk them through their tasks which their buyer needs to complete during the entire buying process. I have included an example that teachers can show to students before they get started (the last slide).

This activity doesn't take any prep for the teacher but I have also made an input slide for the teacher to review the process beforehand. Students have a lot of fun with this activity as they discover typical steps buyers make during the buying process.