Help students apply critical thinking and media analysis skills with this hands-on target audience assignment designed for video production, media studies, and digital arts classes.

In this activity, students analyze real-world advertisements to identify target audiences using demographic evidence, then apply those insights to plan their own video project. This assignment reinforces intentional planning before production and helps students understand how audience awareness shapes creative decisions.

What Students Will Do

Analyze three real advertisements
Identify and describe the target demographic for each ad
Cite visual evidence that supports their conclusions
Plan ahead by:

• Selecting a video topic or theme
• Defining the goal or purpose of the video
• Identifying a specific target audience
• Explaining how audience awareness helps refine purpose