This Food Truck Mission & Vision Statement lesson teaches students how to define both the purpose and the future direction of their food truck business. Students learn the difference between a mission statement (what a business does right now) and a vision statement (where the business is going in the future) using guided questions, sentence starters, and structured writing pages.

Students:

• write a 4–6 sentence mission statement focused on daily purpose, customers served, food type, and what makes their truck unique
• write a 4–6 sentence vision statement focused on growth, long-term goals, community impact, and future success
• use built-in sentence starters to support strong business writing
  

This resource also includes a 17-slide editable Google Slides presentation with direct instruction, definitions, examples, and modeling to guide students step-by-step.

❤️ Why Teachers Love It

✨ Clear distinction between mission vs vision
✨ Sentence starters support ALL learners
✨ Editable slides for easy customization
✨ Perfect fit for food truck & entrepreneurship projects
✨ Builds real-world branding & leadership language
✨ Works beautifully in interactive notebooks

🧠 Students Will…

🌮 Define the purpose of their food truck
🎯 Identify their target customer
⭐ Explain what makes their truck unique
💡 Describe how they want customers to feel
📈 Set long-term business goals
🏪 Plan for growth (more trucks, restaurant, or franchise)
✍️ Write professional mission & vision statements

📂 What’s Included

🖥 17-Slide Editable Google Slides Presentation

• Mission vs Vision definitions
• Real-world business examples
• Question prompts
• Modeled responses
  

📄 Student Writing Pages

• Mission statement guided writing (4–6 sentences)
• Vision statement guided writing (4–6 sentences)
• Fill-in-the-blank Sentence Starters for Scaffolding