Turn fictional New Year social media analytics into rigorous high-school math. This 10-page, black-and-white worksheet pack invites students to act as social media analysts for viral New Year countdown posts. Using realistic engagement metrics, follower counts, ad spend, and revenue scenarios, students explore percent change, exponential versus linear growth, systems of equations, regression, decay models, engagement rates, and profit analysis. Each letter-size worksheet includes 10 accurate, skill-aligned questions plus a themed line-art illustration prompt. Ideal for Grades 9–12 algebra, functions, and data literacy units with a modern twist.

What’s Included:

Worksheet 1: New Year Post Engagement Basics – Ratios, Percents, and Linear Models
Skills: Ratios, percent of a whole, percent increase, simple linear functions, basic rate modeling
Task: Analyze likes, comments, and shares on a New Year post, compute percent breakdowns and increases, estimate views from shares, and build a basic linear function to model likes over time

Worksheet 2: Viral Growth or Not? – Exponential Follower Models
Skills: Percent increase, growth multipliers, exponential functions, logarithms for doubling time, graphing growth
Task: Use follower counts across multiple days to decide if growth is linear or exponential, find the growth factor, build an exponential model, predict future followers, and estimate how long it takes for followers to double

Worksheet 3: Watch-Time Revenue Analytics – Linear Revenue Models
Skills: Rate of change, linear regression (informal), function notation, prediction, percent difference
Task: Work with views and revenue data to approximate a cost-per-view rate, create a linear model, predict revenue for larger view counts, adjust predictions for a rate change, and interpret the slope in context

Worksheet 4: Influencer Comparison – Systems of Equations for Engagement
Skills: Linear functions, slope and intercept, solving systems by graphing, substitution, and elimination
Task: Compare two influencers with different starting engagement and growth rates, solve for when their engagement is equal, interpret the intersection point, and determine who leads after a given number of days

Worksheet 5: Ad Push Optimization – Quadratic versus Linear Growth
Skills: Recognizing non-linear patterns, quadratic modeling from three points, comparing linear and quadratic fits, percent change
Task: Use engagement data from different “boost levels” to fit a quadratic model, compare predictions to a simple linear assumption, quantify percent changes, and argue which model better fits realistic marketing growth

Worksheet 6: Best Posting Time – Data Displays and Piecewise Models
Skills: Line graphs, mean and median, range, piecewise linear functions, interpreting patterns in time-series data
Task: Analyze engagement percentages at different posting times, create a graph, estimate the best posting window, build a piecewise linear model for engagement by hour, and discuss real-world factors that influence accuracy

Worksheet 7: Click-Through Rate (CTR) – Ratios, Residuals, and Outliers
Skills: CTR as a ratio, percent calculations, averages, linear prediction, residual reasoning, outlier detection
Task: Compute daily click-through rates, compare performance across days, create a simple linear prediction, discuss residuals and possible outliers, and suggest strategies to improve CTR even as views change

Worksheet 8: Trending or Dying? – Exponential Decay of Views
Skills: Percent decrease, exponential decay models, decay factor, half-life, long-term prediction
Task: Use hourly view counts on a viral countdown post to calculate percent decay, build an exponential decay function, estimate future views, determine when views fall below a threshold, and interpret half-life in a social media context

Worksheet 9: Engagement Cost and Profit – ROI and Linear Profit Analysis
Skills: Profit calculation, return on investment (ROI), trend analysis, linear regression ideas, breakeven reasoning
Task: Analyze monthly ad spend and revenue to compute profit and ROI, determine whether ROI is increasing or decreasing, graph the trend, estimate a point of diminishing returns or breakeven, and recommend an optimal spending level

Worksheet 10: Year-End Dashboard Analysis – Mixed Models and Strategy
Skills: Comparing linear and exponential trends, multi-line graphs, systems and inequalities, feasible region, written recommendations
Task: Synthesize metrics from previous worksheets, identify which trends are linear or exponential, build a combined graph, write and solve a two-variable inequality for budget limits, compare linear and exponential revenue models, and write a recommendation for January strategy based on the math

How It Helps Students:

• Builds real data literacy using scenarios that feel current and relevant
  
• Strengthens understanding of percent change, growth rates, and function types (linear versus exponential)
  
• Reinforces systems of equations, modeling, and interpretation of slopes and intercepts
  
• Encourages critical thinking about analytics and strategy, not just computation
  

How It Helps Teachers:

• No-prep, print-and-go worksheets with clear structure and consistent formatting
  
• Perfect for January or any time you want to connect algebra and functions with real-world social media contexts
  
• Flexible enough for algebra, functions, or intro statistics classes at the high school level
  
• Provides rich prompts for discussion, writing, and extension projects (e.g., students creating their own “analytics stories”)
  

Solves Key Pain Points:

• Moves beyond artificial word problems into realistic, modern data contexts
  
• Helps students see when to use linear models versus exponential models—and why it matters
  
• Provides structured practice with interpreting tables, graphs, and formulas in a unified storyline
  
• Gives teachers a ready-made themed unit that combines engagement with rigor

This resource includes typographically styled fractions and exponents, along with auto-formatted elements, designed to expose students to a variety of visual representations. By incorporating both digital and traditional formats, students encounter mathematical expressions in ways they may not often see in standard textbooks. This approach enhances flexible thinking and supports adaptation to various digital tools, platforms, and real-world scenarios. It encourages a deeper conceptual understanding and strengthens students’ confidence with diverse mathematical notations.

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