Engage your students in a real-world rhetoric and marketing campaign through this ready-to-use mini project! Students analyze powerful historical speeches and design a marketing campaign to amplify the speaker's message. Through this project, students blend analytical skills, analyze rhetorical devices, highlight specific emotions, and utilize creative ideas to show their knowledge.

Students select from 14+ iconic speeches and break down the message, rhetorical devices, emotion, and target audience. Then, students use their information to launch a targeted campaign, with visual and written deliverables.

This no-prep resource includes step-by-step instructions, speech overviews, word banks (that are editable) for rhetorical devices and emotions, timing goals for each step, and a detailed 4-point rubric covering analysis, target audience, campaign design, and style.