Horse Racing & Event Marketing Project | The "Run for the Roses" PBL

Bring the energy of "The Greatest Two Minutes in Sports" into your classroom! This comprehensive, 4-part Project-Based Learning (PBL) resource is the perfect way to engage students in real-world applications of Math, Branding, and Communications.

Designed specifically for CTE, Business, and Financial Literacy classrooms, this "zero-prep" packet allows students to explore the history, high-stakes calculations, and professional design work behind the world’s most famous horse race.

### Why this is a "Must-Have" for your April/May lesson plans:

• Zero Prep / Sub-Ready: Clear, step-by-step instructions written directly to the student.
• Cross-Curricular Power: One project covers Math (odds/ROI), ELA (persuasive writing), and Arts (graphic design).
• Real-World Math: No "fluff" problems. Students use the actual parimutuel formula used at the track.
• Teacher-Tested: Includes a complete Answer Key and a detailed Grading Rubric to save you hours of work.

### What’s Inside the Student Packet:

1. Part 1: Anatomy of a Legend (History & Culture)
   
• Research-based dive into the traditions of the Red Rose Garland and the iconic Twin Spires.

1. Part 2: The Math of the Track (Financial Literacy)
   
• Students calculate "Underdog" payouts and learn how betting odds translate to real-world returns.

1. Part 3: Fashion & Identity Pitch (Marketing & Design)
   
• Students design custom Jockey Silks and write a persuasive brand pitch to potential investors.

1. Part 4: Calling the Race (Broadcast & Speech)
   
• Students use technical racing vocabulary (Furlongs, Post Positions) to script a high-stakes radio broadcast.

### Included for the Teacher:

• Comprehensive Answer Key: Specific historical facts and math solutions provided.
• Facilitation Guide: Tips for differentiating for Middle School (Grades 7-8) vs. High School (Grades 9-12).
• Grading Rubric: A clear 4-point scale for easy, objective assessment.

### Concepts & Keywords for Search:

• CTE & Business: Sports Marketing, Branding, Brand Identity, Target Audience, Investor Pitching, Career Tech.
• Financial Literacy: Calculating Odds, Probability, Return on Investment (ROI), Parimutuel Betting, Business Math.
• ELA & Literacy: Technical Vocabulary, Persuasive Writing, Scriptwriting, Public Speaking, Research Skills.
• Seasonal: Kentucky Derby, Spring Activities, Horse Racing, May Sub Plans, Project-Based Learning.

Note: This resource is an independent educational project and is not affiliated with, or endorsed by, Churchill Downs or the Kentucky Derby.

Check out the preview to see the high-quality layout and academic rigor of this project!