Do you want to bring marketing to life in your classroom? This Marketing MEGA Growing Bundle has you covered with a collection of hands-on lessons, activities, and projects that make business marketing concepts click for students! From quick assignments to full project-based learning, students explore the 4Ps & 7Ps of Marketing, Target Markets, Branding, Product Design, Social Media, and more through real-world, creative applications.

Perfect for:
✅ Beginning-of-year ice breakers and introductions
✅ Lesson - concept introductions, extensions, and review
✅ Substitute plans
✅ End-of-year projects and Funday activities

24 RESOURCES & GROWING (you get all added resources for free). 13 - 17 weeks of 1 hour lessons to keep you going all year!

1. Marketing Scavenger Hunt: excites students’ interest while investigating interesting facts about marketing, social media influencers, slogans, etc. utilizing online resources to complete a 21-question graphic organizer.
2. 4Ps Marketing Mix Company Analysis: students read about a company of choice's 4Ps using the Panmore Institute and complete worksheet.
3. 4Ps Classroom Closet Investigation: uses experiential learning for students to pick a product from the classroom or home to investigate the 4Ps online one of 2 graphic organizers - one to investigate a product and the other to also compare two competitors.
4. Target Markets & Segmentation: slides to teach about target markets and segmentation with a game (includes 4 category cards (demographics, geographics, psychographics, & behaviorgraphics), 66 segment cards (such as zip code, bikes to work, etc.), and lesson extension)
5. Marketing To Generations: students explore the 7 generations, discovering what makes each group unique and how marketers tailor products and messages to reach them.
6. Customer Persona: create persona about themselves, someone they know, a celebrity, a favorite musical artist, a successful entrepreneur, etc.
7. Target Market Analysis Assessment: This 1-page worksheet covers the 8 steps of target market analysis and marketing strategy. It is versatile and can be used as a note’s graphic organizer, assignment or quiz. 
8. Name That Logo Game: play the looped slideshow with 20 logos for students to partner and be the first team to identify all 20 logos by filling out the worksheet.
9. Logo & Slogan Identification: Make it a game...learn and play: 2 worksheets to identify 9 logos and 25 slogans.
10. Logos & Their Stories: use class slides to teach about logos' importance, considerations, and types. Then, students complete Logo Story assignment to investigate a logo's story, the logo design evolution, meaning, inspiration, color meaning, etc.
11. Rebrand A Logo: Students choose and analyze a logo and then create a rebranded logo design.
12. Product Life Cycle: Introduce the product life cycle and minimum viable product with class slides, interactive activities, notes template, and article review assignment about Blockbuster. Includes FREEBIE movie guide for The Last Blockbuster. This complements the free Ghosts of Brands Past assignment that is popular in October.
13. Apple Product Launch Event: immerse students in the Apple new product launch event to experience promotional events while completing the 2-page graphic organizer about Apple's target market, product features and benefits, the influence of Hollywood and popular culture, marketing techniques, costs, and business strategy.
14. Billboard Marketing: Students read about outdoor marketing and design a billboard advertisement.
15. New Drink Creation & 4Ps Plan: Students develop a NEW DRINK, its 4Ps marketing strategy, product finance with COGS/price/profit, and branding with a label and billboard ad.
16. Google Form: Drink Survey Lesson Kit: students to create a Google Forms drink survey, conduct primary market research, and analyze survey results using data analysis. This LESSON KIT includes two assignments 1) Survey Creation and 2) Survey Analysis. 
17. Shoebox Retail Window Display: students learn about visual merchandising, impulse spending, branding, and color meaning. Students apply visual merchandising and marketing skills to design a retail window display in a shoebox.
18. Municipal Newsletter: highlight things going on in your town with this hands-on PBL project. Students write content and create a digital newsletter that is sent with a professional email.
19. Trade Show & Lego Design Project: Students simulate being trade show exhibitors to showcase toy design creations made from LEGO rapid prototyping. First, students investigate LEGO company with a business case study. Second, students conduct market research to learn about consumer trends in the toy industry, use LEGOS to create a new toy design prototype and calculate business finance with costs of goods sold (COGS), retail price, and profit (spreadsheet tracker included), and develop a basic marketing plan with a magazine ad and video. Lastly, students develop a trade show plan, design a marketing flyer, design a trifold board for their trade show booth, and set up their trade show booth and engage with visitors.
20. Social Media Marketing Introduction Mini-Unit: Teach an introduction to social media marketing using the PowerPoint presentation of class slides. Then, students complete social media marketing scavenger hunt and PBL social media marketing project.
21. Social Media Marketing Audit – Capstone Project: students evaluate a company's social media marketing activity with platform analysis, identify target markets on 7 different platforms, create customer personas, develop business strategy with social media marketing recommendations, and design creative samples for social media posts.
22. Canva Product Launch Event: immerse students in the Canva new product launch event to experience promotional events while completing the 2-page graphic organizer about Canva’s target market, product features and benefits, event planning, marketing techniques, the influence etc.
23. Inbound & Outbound Marketing Worksheet: This 1-page graphic organizer links to an online video for students to watch and differentiate the inbound and outbound marketing. This versatile resource can be used for an assignment or note taking during teacher instruction.
24. 7Ps Company Analysis: Students expand their understanding about business marketing while they investigate a company's 7Ps: product, price, place, promotion, physical evidence, process, and people.

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