Assess student understanding of marketing segmentation with this 15-question Marketing Segmentation Quiz, available as both an editable Google Form and a printable paper version with answer key.

This quiz covers demographic, geographic, psychographic, and behavioral segmentation, as well as target market and mass marketing. Questions are written using real-world business and restaurant examples to ensure students are applying concepts, not just memorizing definitions.

Perfect for Business, Marketing, Entrepreneurship, and CTE classrooms, this assessment is ideal for quiz days, review checks, or substitute plans. The Google Form version allows for easy digital grading, while the printable version gives you flexibility for in-person testing.

📦 What’s Included

• 💻 Editable Google Form Quiz (15 Multiple-Choice Questions)
• 🖨️ Printable Paper Quiz
• ✅ Complete Answer Key
• 📊 Questions include:
• Definitions of all 4 types of market segmentation
• Real-world business and restaurant examples
• Target market vs. mass marketing
• Application-based multiple-choice questions
  

❤️ Why Teachers Love This Resource

• Saves time with ready-to-use assessments
• Offers both digital and print options
• Easy grading with Google Forms or answer key
• Questions require critical thinking, not guesswork
• Perfect alignment with marketing segmentation lessons
• Great for formative or summative assessment
  

⏰ When to Use This Quiz

• After teaching Market Segmentation
• As a unit quiz or knowledge check
• For review or test prep
• As a substitute-friendly assignment
• In Business, Marketing, or Entrepreneurship units
• Before moving into target market or marketing mix lessons
  

🧑‍🏫 Best For These Classes

• Business Education
• Marketing
• Entrepreneurship
• Career & Technical Education (CTE)
• Intro to Business
• Project-Based Learning Units