Looking for a lesson to introduce your students to the concept of a PEST analysis? Look no further! This lesson is perfect for introducing students to the external factors affecting a business: Political, Economic, Sociocultural, and Technological. With clear and concise explanations, students will learn the significance of each category and how it can influence a company's success.

In addition, two activities to practice creating a PEST analysis are included, one in which students work as a team to conduct a PEST analysis for an assigned company, such as TikTok and Uber, and another in which they conduct their own PEST analysis on a company or brand of their choice.

Designed in Microsoft PowerPoint format, this resource offers seamless editing and customization options, ensuring a personalized touch that perfectly aligns with your teaching style and classroom needs.

This resource is also a part of the Introduction to Business Unit Bundle. Need more intro to business lessons to get your year started off strong? Check out the bundle now by clicking here!

Or, do you need materials for an ENTIRE business course? I got you covered! Check out the Intro to Business Full Semester Course