Product Development Lesson | Marketing Mix Unit 2 | Business Studies PPT | Consumer & Business Goods | High School Marketing

Teach Product Development with clarity, structure, and real-world relevance using this engaging, ready-to-use PPTX lesson from the Marketing Mix (4Ps) unit. Perfect for high school Business / Marketing courses, this resource breaks down complex concepts into digestible, student-friendly content while maintaining strong academic rigour.

This lesson walks students through the full product development process from idea generation to commercialization while reinforcing key marketing concepts such as product classification, design, packaging, and innovation.

What Students Will Learn:

• What a product is
• Product lines vs. product mix
• Product design
• The role of packaging in marketing and consumer decision-making
• Classification of products
• Consumer vs. Business Goods
• Convenience, Shopping, Specialty, and Unsought Goods
• The relationship between marketing and product development
• The 7 Stages of New Product Development:
• Strategy → Idea Generation → Screening → Business Analysis → Development → Market Testing → Commercialization
• Difference between invention vs. innovation

Why You'll Love This Resource:

• Fully structured lesson flow – no prep required
• Clear, curriculum-aligned concepts
• Visually engaging slides that keep students attentive
• Built-in real-world connections
• Includes relevant TED/Ted-Ed video links to deepen understanding
• Perfect for 75-minute lessons or split over multiple periods

What’s Included:

• Complete PowerPoint Lesson
• Embedded video suggestions:
  • How I Built a Toaster from Scratch
  • Life Cycle of a T-Shirt
• Concept-driven slides + discussion prompts
• Strong foundational content for assessments or follow-up activities

Ideal For:

• Grade 10-12 Business / Marketing courses
• Introduction to the Marketing Mix (4Ps)
• Entrepreneurship & product design units
• Supply days (plug-and-play lesson)