This presentation, titled "Problem Background and Statistics: Using Market Research Data," serves as a structured educational guide for a Phase 1 Engineering Capstone Project. It focuses on the critical importance of utilizing primary data—specifically market research surveys—to validate and quantify a real-world problem before attempting to design a solution. By emphasizing demographic targeting, specific user frustrations (such as usability, cost, and safety), and the impactful use of data visualization like charts and graphs, the deck teaches presenters how to build a compelling, data-driven argument that justifies their project goals to stakeholders.